Immersive Experience Design & Development : Media Production : Technology

Baseball Hall of Fame

Background

The National Baseball Hall of Fame and Museum is a non-profit educational institution dedicated to fostering an appreciation of the historical development of baseball as well as its cultural impact on North and South America.

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As the museum’s first and most prominent exhibit, the Grandstand Theater began in 1979 as a simple and static slideshow presentation of the history of baseball. After 25 years, the BBHOF curators sought a way to revitalize the space, enhance the exhibit’s realism, and increase its accessibility so that it would appeal to a broader base of audiences in the 25 years to come.

Objective

  • To appeal to a wide range of visitors from parents and children to baseball historians and statistics mavens.
  • To allow for periodic updates and automated operation.
  • To evoke the enduring romance of baseball.

Solution

The theater upgrade was conceived as a multifaceted facility. It leveraged the museum’s initial investment and existing space and provided for near continual uptime. Complete with video conferencing and camera-ready press conference capability, the environment was transformed from a single-use exhibit into a truly versatile theater.

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When it opened in 2004, the state-of-the-art digital projection made the Grandstand the highest resolution theater in all of North America. It includes a phase-equalized 12-channel audio system, digital signal processing, and custom designed, fully automated controls which enable the entire experience to run at the push of a button. Over 2.8 million baseball fans have now experienced the new Grandstand Theater.

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In addition to an email-based status reporting tool, the system also allows the Hall of Fame staff to directly edit the show on a per-viewing basis. For instance, when players are traded mid-year, the system is quickly and easily updated, with no additional service fee, to reflect the new team uniforms in real-time.